# City Sounds

> Creating podcasts, creating podcasters.


## Posts

- [Sound Design: An underrated lever for audience retention](https://cityunisounds.com/sound-design-an-underused-tool-for-audience-retention-in-audio-production/): In the opening sequence of A Very British Cult, the BBC podcast investigating a coercive "coaching company," a faint, ominous tone drifts under a phone call before the main theme arrives.
- [The 5 Best Film Podcasts Right Now](https://cityunisounds.com/the-5-best-film-podcasts-right-now/): There’s no shortage of film podcasts out there. Most will keep you up to date with releases or offer quick-fire opinions you forget by the next day.
- [5 Podcasts That Reveal the Truth Behind Powerful Figures](https://cityunisounds.com/5-podcasts-that-reveal-the-truth-behind-powerful-figures/): Most podcasts tell you a good story. Very few make you rethink the people behind them.
- [Key Takeaways from BBC Academy Live: The Future of Podcast](https://cityunisounds.com/key-takeaways-from-bbc-academy-live-the-future-of-podcast/): The podcasting landscape is evolving rapidly, with new strategies emerging for audience growth, branding, and technology.
- [Podcast Analytics That Matter: A Beginner’s Guide to Podcast Metrics](https://cityunisounds.com/podcast-analytics-that-matter-a-beginners-guide-to-podcast-metrics/): Learn which podcast metrics actually matter—from downloads to listener retention—and how to use them to grow your show.
- [5 light-hearted podcasts you need to unwind to](https://cityunisounds.com/5-light-hearted-podcasts-you-need-to-unwind-to/): If you are looking for something a bit lighter, sometimes you just want a podcast that does not ask much of you.
- [Multimodality and Liquid Content: Two Concepts I’ve Been Thinking About](https://cityunisounds.com/multimodality-and-liquid-content-two-concepts-ive-been-thinking-about/): As part of the Audience Strategy module for the MA in podcasting, we’ve been required to engage deeply with industry thought leadership and to also look across podcast adjacent sectors.
- [2: The Pilot Series: Unspoken Rules](https://cityunisounds.com/2-the-pilot-series-unspoken-rules/): Episode 1: Sorry
- [Understanding news moments](https://cityunisounds.com/understanding-news-moments/): Every morning, without fail, I wake up to an email from the Financial Times alerting me to stories in the morning’s edition.
- [5 podcasts that will change the way you think](https://cityunisounds.com/5-podcasts-that-will-change-the-way-you-think/): There’s no shortage of podcasts promising to inspire you. Most skim the surface and leave your worldview untouched. The ones below do something different.
- [1: Glorious Mud](https://cityunisounds.com/1-glorious-mud/): Episode 1. Peggy Jones and her Sable Treasures
- [5 investigative podcasts you have to listen to](https://cityunisounds.com/5-investigative-podcasts-you-have-to-listen-to/): If you like podcasts that properly pull you in and make you rethink what you thought you knew, investigative series are hard to beat.
- [4: The Agency of Forgotten Histories: Food](https://cityunisounds.com/4-the-agency-of-forgotten-histories-food/)
- [3: The Agency of Forgotten Histories: Literature](https://cityunisounds.com/3-the-agency-of-forgotten-histories-literature/)
- [2: The Agency of Forgotten Histories: Women](https://cityunisounds.com/2-the-agency-of-forgotten-histories-women/)
- [1: The Agency of Forgotten Histories: Migration](https://cityunisounds.com/1-the-agency-of-forgotten-histories-migration/)
- [The Pilot Series: Health Taboos - Gas Tricks](https://cityunisounds.com/5-the-pilot-series-health-taboos-gas-tricks/)
- [The Pilot Series: In Situ](https://cityunisounds.com/4-the-pilot-series-in-situ/)
- [The City Magazine Show: Storytelling](https://cityunisounds.com/8-the-city-magazine-show-storytelling/)
- [Pod Lab: Jacob Jarvis on How to Build an Audience](https://cityunisounds.com/4-pod-lab-jacob-jarvis-on-how-to-build-an-audience/): Experiments in Audience Growth
- [The Pilot Series: Gen Z Love](https://cityunisounds.com/3-the-pilot-series-gen-z-love/)
- [Designing the Perfect Episode Art](https://cityunisounds.com/designing-the-perfect-episode-art/): Most RSS feeds have an option to include not only series artwork but also individual episode artwork.
- [Pod Lab: The Art of Episode Artwork](https://cityunisounds.com/3-pod-lab-the-art-of-episode-artwork/): Experiments in Audience Growth
- [Pod Lab: Rachel Shelley on 'The 94%’ Podcast](https://cityunisounds.com/2-pod-lab-rachel-shelley-on-the-94-podcast/): Experiments in Audience Growth
- [Pod Lab: Keyari Page on Tailored Podcast Marketing](https://cityunisounds.com/1-pod-lab-keyari-page-on-tailored-podcast-marketing/): Experiments in Audience Growth
- [How Do Indie Podcasts Win In The Attention Economy?](https://cityunisounds.com/how-do-indie-podcasts-win-in-the-attention-economy/): I've spent the last few months learning about and analysing the social media strategies of major podcast networks to determine what's actually working in 2025.
- [The Pilot Series: Rejection Year](https://cityunisounds.com/2-the-pilot-series-rejection-year/)
- [WATCH: Creating a Music Podcast](https://cityunisounds.com/watch-creating-a-music-podcast/): Producers Hannah Grieve, Elly Young and Chloe Sackur sat down to share the story behind Collectors’ Notes, from the first spark of an idea to producing their pilot episode.
- [The City Magazine Show: Spring Break](https://cityunisounds.com/7-the-city-magazine-show-spring-break/)
- [Five Haunted London Pubs You Need to Visit (If You Dare)](https://cityunisounds.com/five-haunted-london-pubs-you-need-to-visit-if-you-dare/): There’s more than just history lurking in London’s oldest pubs.
- [The Local Haunt: The Three Deaths](https://cityunisounds.com/3-the-local-haunt-the-three-deaths/)
- [The Local Haunt: The Smoker](https://cityunisounds.com/2-the-local-haunt-the-smoker/)
- [The Local Haunt: The Spell](https://cityunisounds.com/1-the-local-haunt-the-spell/)
- [Introducing: The Local Haunt](https://cityunisounds.com/introducing-the-local-haunt/)
- [The Pilot Series: Collectors' Notes](https://cityunisounds.com/1-the-pilot-series-collectors-notes/)
- [Easter feasting: 4 favourite recipes for sharing with friends and family](https://cityunisounds.com/easter-feasting-our-3-favourite-recipes/): It’s the Easter holidays, and while we know you are going to stuff yourself with chocolate eggs and hot cross buns, in between you’ll be meeting up with friends and family for feasting.
- [The City Magazine Show: Food](https://cityunisounds.com/6-the-city-magazine-show-food/)
- [Introducing: The Pilot Series](https://cityunisounds.com/introducing-the-pilot-series/)
- [The Place to Start: How to get help](https://cityunisounds.com/6-the-place-to-start-how-to-get-help/)
- [Mental health and empowerment: 6 life-enhancing tips to help you tackle exam stress](https://cityunisounds.com/mental-health-and-empowerment/): It's City Sounds' Mental Health Week, so here are some top tips on beating exam stress and accessing help from City St George's Health and Wellbeing team.
- [The Place to Start: Mercy](https://cityunisounds.com/5-the-place-to-start-mercy/)
- [The Place to Start: Farah](https://cityunisounds.com/4-the-place-to-start-farah/)
- [WATCH: The Forgotten Story of the Bengal Famine](https://cityunisounds.com/watch-the-forgotten-story-of-the-bengal-famine/): Kavita Puri and Ant Adeane speak to Mokshika Sharma about their podcast "Three Million," a story of the people who lost their lives in the Bengal Famine during World War Two.
- [The Place to Start: Annavi](https://cityunisounds.com/the-place-to-start-annavi/): University may be the first time you have lived away from home, and it can be a huge adjustment—especially if you are not only changing city but also country.
- [The Place to Start: Meet the team](https://cityunisounds.com/the-place-to-start-meet-the-team/): Welcome to The Place to start, a podcast series full of tips and advice about taking care of your mental health and wellbeing at university.
- [The Place to Start: Introducing the new series](https://cityunisounds.com/1-the-place-to-start-introducing-the-new-series/)
- [Welcome to City Sounds](https://cityunisounds.com/welcome-to-city-sounds/)
- [The City Magazine Show: Comedy](https://cityunisounds.com/5-the-city-magazine-show-comedy/)
- [The City Magazine Show: Forgotten Stories](https://cityunisounds.com/the-city-magazine-show-forgotten-stories/): We're cracking open some historical cold cases.
- [The City Magazine Show: Wheels](https://cityunisounds.com/3-the-city-magazine-show-wheels/)
- [The City Magazine Show: Podcasts](https://cityunisounds.com/the-city-magazine-show-podcasts/): What's next for the podcasting industry?
- [The City Magazine Show: Reviews](https://cityunisounds.com/the-city-magazine-show-reviews/): Reviews, good and bad
- [Podgold: Listen… and Watch?](https://cityunisounds.com/podgold-listen-and-watch/): Will video kill the podcast star?
- [Podgold: Victoria Derbyshire & Mark Sandell](https://cityunisounds.com/podgold-victoria-derbyshire-mark-sandell/): The iconic broadcaster takes on a journey
- [Podgold: Tips for Podcasters](https://cityunisounds.com/podgold-tips-for-podcasters/): All the ideas and inspiration newcomers need
- [Some British Podcast Award nominations you may have missed](https://cityunisounds.com/some-british-podcast-award-nominations-you-may-have-missed/): Looking for new listens? The British Podcast Awards nominations are a great starting point. Here's some suggestions.
- [Podcast Gold: An Evening of British Podcast Award Winners](https://cityunisounds.com/podcast-gold-an-evening-of-british-podcast-award-winners/): The future for podcasting seems bright. Audiences are growing, and advertisers and platforms are responding to this.
- ['There's so much scope for experimentation': Acast's Lizzy Pollott](https://cityunisounds.com/theres-so-much-scope-for-experimentation-acasts-lizzy-pollott/): On this episode of Word on the Square, Chief Communications & Brand Officer at Acast, Lizzy Pollott.
- [Tales Of City  - "Family is the First Heartbreak"](https://cityunisounds.com/tales-of-city-family-is-the-first-heartbreak/): Aderonke Adeola - "Family is the first heartbreak..."
- [(Running) Round The Square](https://cityunisounds.com/4-running-round-the-square/): RTS with Tim Utzig from Taking Off The Shades podcast
- [Nathan Freeman - "Audio is a very effective way of creating a world that people can go to."](https://cityunisounds.com/nathan-freeman-audio-is-a-very-effective-way-of-creating-a-world-that-people-can-go-to/): On this episode, our hosts Charlie Brown and Tim Utzig chat with Nathan Freeman from Granny Eats Wolf who tells us the latest from the cutting edge of soundscaping in the podcast industry.
- [Round The Square](https://cityunisounds.com/round-the-square/): RTS with Oli Mansfield from Under One Sky
- [2: Round The Square](https://cityunisounds.com/2-round-the-square/): RTS with Ash Flaherty from Alumni Alibis Podcast
- [James Cridland: 'Creativity needs to be sustainable'](https://cityunisounds.com/james-cridland-creativity-needs-to-be-sustainable/): On the episode of Word on the Square, James Cridland, who is a radio futurologist and editor of Podnews.net.
- [1: Round The Square](https://cityunisounds.com/1-round-the-square/): RTS with Manav Pallan from Race Reaction Podcast
- [Hannah Àjàlá-Rahman - "One commissioner's trash is another commissioner's treasure".](https://cityunisounds.com/hannah-ajala-rahman-one-commissioners-trash-is-another-commissioners-treasure/): On this episode, award winning journalist, producer and presenter Hannah Àjàlá-Rahman talks about the whole process of nurturing a podcast idea from its first fledgling beginning to the final round of pitching to commissioners.
- [Matt Deegan: 'We're all in the sales business'](https://cityunisounds.com/matt-deegan-were-all-in-the-sales-business/): On this episode, Matt Deegan of Podcast Discovery and Folder Media talks over how to build an audience, as well as doing the marketing to let it shine.
- [Introducing Word On The Square](https://cityunisounds.com/introducing-word-on-the-square/): A new podcast from City University

## Pages

- [Class of 2026](https://cityunisounds.com/class-of-2026/): We've had a packed year working on a series featuring Pod Gold winners, the City Journalism at 50 podcast, and exclusive narrative, factual, and interview podcast episodes!
- [Meet the students](https://cityunisounds.com/meet-the-students/)
- [Word on the square](https://cityunisounds.com/word-on-the-square/): A weekly series from 2024 examining the ways the industry is changing and reshaping.
- [Our Shows](https://cityunisounds.com/our-shows-2/)
- [Shows from 2025](https://cityunisounds.com/shows-from-2025/): These are the shows produced by the student cohort who completed the Podcasting Masters course in 2025.
- [Shows from 2024](https://cityunisounds.com/shows-from-2024/): Podcast series and episodes produced by the students who completed their podcasting Masters in 2024.
- [About us](https://cityunisounds.com/about-us/class-of-2025/): As students studying a Masters in Podcasting, we're part of the revolution in podcast education and training, supporting the increasing professionalisation and growth of the sector.
- [Welcome!](https://cityunisounds.com/): This is City Sounds, run by MA Podcasting students at City St George's University.
- [The masterclass series](https://cityunisounds.com/our-shows/): Listen to our podcasts to hear some great stories, find out more about the podcasting industry and discover how we are using the technology and experiences at City to explore styles and genres, while expanding our skills.
- [Class of 2025](https://cityunisounds.com/about-us/): Meet the class of 2025. Dynamic, talented and passionate about podcasting, they created multiple shows during their year at City St George's.

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